Pay Per Click(PPC)

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Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than attempting to “earn” those visits organically through SEO or other organic methods. PPC ads appear at the top or bottom of search engine results pages (SERPs) or on websites and social media platforms where advertisers pay for ad placement.

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